Does the “Brand” Matter ?

Is there loyalty in a brand name…

As we navigate through our daily lives I think we all have a draw to things that we know and trust, sometimes even at the expense of quality.

In the real estate field most people don’t recognize a brand but more often go off a recommendation from a friend or family member And honestly, there is nothing wrong with that. And in most cases they are perfectly satisfied with their transaction. But what if one “brand” could do better. Would you go against a recommendation?

Bottom line is – Not all realtors are the same.

As a Realtor/Broker, I would recommend interviewing more than one agent or agency in one of the most important transaction you’ll ever have.

Your thoughts ?